How it Works: Sell Smarter With HomeOptima

Our 7-Step Home Selling Process

We’ve developed a process that helps home sellers sell faster and for higher prices - and we’re here to guide you every step of the way.

Step 1

Getting to know you and your home

Every sale is different, from motivations to timelines. We take the time to understand your personal goals, then take a deep dive into the unique selling features of your home that we can use to your advantage.

Step 2

Generating a plan

We generate a detailed plan which takes into account selling expenses and current equity to calculate proceeds from sale. If you are buying as well (upsizing or downsizing), we generate an additional end-to-end plan by calculating proceeds from sale, new mortgage affordability, and closing expenses. We generate various buying and selling scenarios so there are never any surprises.

Step 3

Home Prep

The secret to any sale is in the presentation. That’s why we offer 25 free hours of personalized decluttering, light staging, and home prep services so that your home will hit the market looking its best and ready to attract the right potential buyers.

Step 4

Effective Marketing

Our specialized agents understand how to use language and digital marketing technology to your advantage. You’ll be wowed by our marketing plan that involves various media touchpoints, optimized listing keywords, and a pricing strategy that will get your home in front of the right people at the right time.

Step 5

Market Feedback and Response

We keep a close eye on every showing and gather feedback from buyers to gauge their interest and understand if they’re likely to make an offer. This results in multiple offers and improves the selling price.

Step 6

Negotiating in Your Best Interest

We don’t just battle for the highest bid. We also make sure potential offers are qualified and that the contract terms are fair and in your favour so that deals are risk-free and close as expected, on schedule.

Step 7

Closing Support

HomeOptima has close relationships with top real estate lawyers, home inspectors, and movers. We’ll continue to support you throughout the closing process and are ready to help you transition from your old home to your new one. We also get your new home professionally cleaned for free before you move in!

How long is the home selling process?

How fast or slow a home sells depends on the market. It also depends on how prepared a person is going into the selling process. At HomeOptima, we help you prep your home for sale to help the actual selling process run a lot more smoothly we’ll walk you through everything when we have met and after we have assessed your needs so you know what to expect.

Preparing a home for sale may require deep cleaning or decluttering. Sometimes staging is necessary as well. Our goal is to make your home as photogenic as possible so that your listing stands out from the crowd. We’ll also go over your home’s unique selling points so that we can craft listings with excellent SEO to attract the perfect buyers so you hit the ground running from Day One.

There are many variables that go into a home’s sale price. That’s why we’ll walk you through various selling scenarios so that you understand what to expect during the sales process, and how to position yourself so that you can get not one dollar less than your home’s actual value.

Your home listing will show on MLS sites as well as the HomeOptima website and app. We have 50,000 active users of our app that are searching daily for the perfect property. Our goal is to give you as much visibility as possible so you garner lots of interest as soon as your listing goes live.

HomeOptima is unique positioned with our powerful backend and up-to-the-minute market analysis. Between savvy technology and knowledgeable salespeople, no one is as equipped to understand the market as us. Our approach is also designed to be transparent and communicative. We’re in constant contact with you, walking you through variables and offers every step of the way to make sure you understand your home’s value and what to expect from any offer.

An open house can be a great way to drive concentrated traffic to your home all at once. Some people love the idea of an open house for that reason. Others prefer to have individual viewings. We’ll work with you to come up with a winning strategy that helps your home sell fast with the least amount of disruption to your daily life.

Get results that you’ll love

Properties Sold for Top Dollar

  • Clover Ridge


    of asking
  • Shelford Terr


    of asking
  • 5230 Glen Erin


    of asking
  • Bramacre Crt


    of asking

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Have questions?  Call us .